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/how we count

Here’s where each number on this site comes from.

The 229 reports

Counted on October 28, 2026 from our client report tracker: every report marked delivered between July 1 and October 28, with internal jobs left out. The top 5 categories make up 152 of the 229; the other 77 are smaller kinds of report.

The five results

$15 million, 1,590 hours, 100%, 169% and 39% come from Adology client work.

Case studies

Each number on a case page comes from the reports named on that page. The clients are real and kept anonymous; we name a client only with its permission.

Samples

Samples are made on public brands, not clients. Each quote and number in a sample is checked against the post or ad it came from before the deck is shown, and the date it was checked is on the page.

“Against normal”

When we say a post or ad broke from normal, we mean against that account’s own usual results, not against other accounts.

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Three slides from a sample made on a public brand, not a client. Your analyst makes reports like this for you and your clients.Request a call