A paid-social pack every Thursday, 17 weeks running.
A creative agency running paid social for a global cybersecurity brand and two finance publishers.
A creative agency and three of its paid-social clients
Weekly ad spend reports, a revenue and margin add-on, a proposition package, a consumer threats analysis
Weekly, every Thursday, per account
July to October 2026, 17 weeks in a row
The challenge
The agency makes paid social ads for several clients and buys creative from more than one production partner. Every week it has to decide what to make more of, what to stop, and whether last week’s bets were right.
What the department delivered
- Every Thursday
Weekly ad spend report
Per account: what to produce next and what to stop, per product; the two production partners side by side; a creative-level scoreboard; the formats carrying spend; the ads that keep winning; last week’s bets graded; and the written brief the agency’s own AI agent reads.
- When asked
Revenue and margin add-on
Built when the agency asked for revenue and margin by ad and by landing page.
- Mid-run
Two new accounts
One started as a pilot on September 25 and had five weekly reads by October 23.
- On call
One-off projects
A product proposition package and an analysis of AI-driven threats to consumers, for the agency’s cybersecurity client.
What the reports found
weeks in a row, one pack per account every Thursday.
ads like one static written as a text exchange with a family member, asked for after its first two days; the same page named a set to stop.
new accounts and two new kinds of work added while the weekly packs ran.
What the client received
- A weekly ad spend report per account, every Thursday, with the brief the agency’s own AI agent reads
- Revenue and margin by ad and by landing page
- Weekly reads for two new accounts, one started as a pilot
- A product proposition package and an analysis of AI-driven threats to consumers
The outcome
Retention and expansion: the agency kept every weekly pack running, added two accounts and two new kinds of work, and the revenue add-on was built to answer its two open asks.
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