Deployed

Deployed / Case studies

One brand, a full season of questions.

A national restaurant chain, through its social agency.

Who

A social agency and its restaurant client

Reports

Comment sentiment reads, season and platform strategy reads, campaign monitoring, a creator-posts read

Cadence

Weekly through the football season, plus one-off questions the agency sends in plain words

How long

June to October 2026, about 25 deliverables

The challenge

The agency runs the brand’s social all year. Every week brings a new question from the client: which flavors people ask for, when to post, whether an offer is landing, how to show up for the next season.

What the department delivered

  1. June and July

    Season and platform reads

    Daily tracking of a PR moment, a look back at the last football season, an owned-channel platform strategy, flavor requests and a posting-time analysis.

  2. Late August

    Campaign monitoring

    Negative-sentiment monitoring on a paid campaign, updated day by day.

  3. From September 21

    Weekly football reads

    A sentiment read every week of the football season, timed to the agency’s client meetings.

  4. September and October

    Offer test and basketball

    Three weeks of comment reads on a value-offer campaign, a basketball pre-season read and a one-page read of creator posts.

What the reports found

65.8%

of 366 comments on 11 creator posts were positive, and 11 of the 23 negative ones sat on TikTok.

29

comments could be read on the offer test, and the report said plainly they did not establish a winning offer.

Flavor

is how fans follow basketball with the brand, so the read said to make every order specific.

What the client received

  • Daily tracking of a PR moment
  • A look back at the last football season and an owned-channel platform strategy
  • A flavor-requests read and a posting-time analysis
  • Day-by-day negative-sentiment monitoring on a paid campaign
  • A sentiment read every week of the football season, timed to client meetings
  • Three weeks of offer-test comment reads, a basketball pre-season read and a one-page read of creator posts

The outcome

The agency kept the reads coming on a schedule: the same question every week, timed around client presentations. It then asked for the same process for another of its brands when that brand hit a crisis.

Want a department like this for your clients?

A short call. Tell us about your team and your clients, and we'll say plainly where it would pay off, or if it wouldn't.

Book a call